The Sports Boulevard Foundation (SBF) and Saudi Sports for All Federation (SFA) have signed a Memorandum of Understanding (MoU) to significantly improve the quality of life for Riyadh residents and visitors by increasing opportunities to participate in sports and physical activities. This partnership reflects both organizations’ commitment to promoting a healthy lifestyle for all.

The Memorandum of Understanding was signed by HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of SFA, and Jayne McGivern, CEO of the Sports Boulevard Foundation. The MoU establishes a comprehensive framework for collaboration, including program and event delivery, data and knowledge sharing, and digital innovation. This will create inclusive and accessible avenues for sports participation, thereby enhancing Riyadh’s urban landscape.

In anticipation of this significant partnership, HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of SFA, expressed enthusiasm, stating, ” This MoU signifies our joint commitment to leveraging innovative approaches to improve the quality of life in line with Saudi Vision 2030. Together, we aim to make meaningful strides towards fostering a healthier and more active community in Riyadh.”

Jayne McGivern, CEO of the Sports Boulevard Foundation, emphasized that the MoU with the Saudi Sports for All Federation aligns with the project’s ambitious goals of enhancing the quality of life. She elaborated that the Sports Boulevard project will provide inclusive sports spaces, highlighting that this agreement will help achieve the shared vision with the SFA of creating a vibrant, inclusive community where everyone can participate in the facilities and programs offered by the Sports Boulevard.

Managing Director of the Saudi Sports for All Federation, Shaima Saleh Al-Husseini, stated, “I am honored to witness the signing of this impactful MoU between SFA and SBF. This collaboration marks a pivotal moment in our commitment to promoting a healthy and active lifestyle for all residents of Riyadh, fostering a culture of well-being and vitality throughout our community.”

The signing of this MoU represents a landmark moment in Riyadh’s journey towards promoting sports and wellness initiatives, underscoring the joint commitment of Saudi Sports for All Federation and Sports Boulevard to cultivate a vibrant and active community. With a shared dedication to enhancing the quality of life for Riyadh residents and visitors, this partnership signifies a strategic alignment of efforts aimed at creating accessible opportunities for physical activity and fostering a culture of health and well-being throughout the city.