| Privacy Notice

The Sports Boulevard Foundation (SBF) is committed to protecting the personal data of its beneficiaries and preserving their privacy, by applying the necessary administrative controls and technical measures in accordance with the provisions of relevant regulations, decisions, and policies. Therefore, the privacy notice has been formulated to assist beneficiaries in understanding the nature and type of personal data collected by SBF, the purpose of collecting the personal data, and how the personal data are being processed and used by SBF.

Beneficiaries should be aware of how SBF and its partners use their personal data and their rights regarding the processing of their personal data in accordance with the relevant legislation in the Kingdom of Saudi Arabia. Your use of SBF’s website means that you are aware of and agree to what is stated in this privacy notice and the continuous amendments made to it. We also urge you to constantly review the privacy notice to know about any updates made to it.

Contact Information

Department: Data Management Office.

E-mail address: DMO@sbf.gov.sa.

Last update date

The last update on the privacy notice was made in May – 2025

What personal data is collected?

We collect your personal data as necessary depending on the service you wish to use or obtain, including, for example:

• Account data: This may include login details such as usernames and passwords, and contact data such as phone numbers, email addresses, and residential addresses.
• Technical data: This may include data collected through website logs, cookie files, or similar technologies, including your Internet Protocol (IP) address used to connect your personal computer to the internet.
• Status identification data: This may include data about individuals benefiting from the services of SBF or its partners.
• Data electronically sent by other government entities to complete the foundation’s procedures.

The purpose of collecting your personal data

We collect your personal data to provide you with SBF’s services and meet our requirements, to respond to inquiries from the beneficiaries of SBF’s services while developing and improving your experience and ensuring the continuity of providing services with the required quality.

Methods of collecting your personal data

Some of the personal data we process is obtained directly or indirectly through various means, which may include:

Services: When registering in the official channels of SBF or its partners and using products or services provided by SBF or its partners.

Communication: When communicating with SBF or its partners through various electronic and non-electronic channels.

Surveys: When conducting surveys, personal data may be collected for analysis and research purposes, to develop the services provided by SBF or its partners and enhance customer experience. We may request additional information to meet developmental requirements.

Your personal data is collected indirectly through cookies when you visit SBF’s website.

How do we use your personal data

We use your personal data:

• To ensure the provision of services by SBF or its partners and fulfilling their requirements.
• To resolve inquiries and complaints from beneficiaries of SBF’s services or its partners.
• To understand the preferences of beneficiaries and thereby improving services and customer experience.
• To analyze data and national statistics and issuing internal reports.
• To complete internal or joint procedures and operations of SBF with external entities.

How do we store and destroy your personal data

Your personal data is stored securely by adhering to key national principles for protecting personal data within the geographical boundaries of the Kingdom of Saudi Arabia. This is to ensure the preservation of national digital sovereignty over this data unless there are cases of data transfer or processing outside the geographical boundaries of the Kingdom; provided that personal data is destroyed securely once the purpose of its collection is fulfilled, in a secure manner that prevents its loss, misuse, or unauthorized access, in accordance with relevant regulations and guidelines.

Legal basis for collecting and processing your personal data

Your personal data is collected and processed based on your consent. You can withdraw your consent from the collection and processing of your personal data at any time if there is no other legal basis covering such collection or processing. To do this you can contact the Data Management Office within SBF at the following email address: DMO@sbf.gov.sa .

Your rights concerning the processing of your personal data

Under the data privacy policy, you have the following rights, which primarily depend on the purpose of collecting and processing your personal data:

• The right to be informed, including notifying you about the legal basis or actual necessity for collecting your personal data, the purpose of such collection, how it will be processed, stored, destroyed, and with whom it will be shared. Your data should not be processed later in a manner conflicting with the purpose for which it was collected and for which you provided implicit or explicit consent.
• The right to access your personal data held by SBF, to review it, request its correction, completion, or updating, request the destruction of what is no longer needed from it, and obtain a copy of it in a clear format by the e-mail shown in the previous section.
• The right to correct any of your personal data that you find inaccurate, incorrect, or incomplete, and you can do this by sending the correction request via the e-mail shown in the previous section.
• The right to have your personal data destroyed unless there is a legal provision specifying a particular retention period or contractual requirements.
• The right to withdraw your consent for the processing of your personal data at any time unless there are legitimate purposes requiring otherwise.

How do we share your personal data

Your data may be shared for legitimate purposes based on legal grounds or practical needs aimed at achieving SBF’s interests or public interests without causing harm to national interests, the activities of entities, individual privacy, or environmental safety—excluding data and entities exempted by royal orders.

It’s important to note that we may share necessary personal data with other entities to efficiently serve our users, and we won’t share their personal data with non-governmental entities unless they are authorized by competent authorities to perform specific governmental services.

We would like to emphasize that SBF is not responsible for the data protection mechanisms and methods in those entities, and you can refer to their privacy policies.

By providing your personal data and information through the electronic services of SBF or its partners, you fully agree to the storage, processing, and use of that data by SBF and the relevant Saudi authorities. We reserve the right to disclose any information to competent authorities when necessary to comply with any law, regulation, or governmental request.

Personal data transfer outside the Kingdom

According to the applicable regulations, your personal data will be securely stored and processed within the geographical borders of the Kingdom of Saudi Arabia to ensure the preservation of the digital national sovereignty of this data, unless it falls under cases of transferring or processing data outside the geographical borders of the Kingdom as outlined in Article (29) of the Saudi personal data protection law.

Exercising your rights

You, as a data subject, have the right to request access/ correction/ destruction of your data by sending to our Data Management Office via the following email: DMO@sbf.gov.sa.

Do you have any inquiries or complaints regarding the privacy notice?

If you have any inquiries, complaints, or requests regarding your rights related to the processing of your personal data or concerning the content of the privacy notice in general, you can contact the Data Management Office at the Sports Boulevard Foundation through the contact form or via email: DMO@sbf.gov.sa .You will receive a response within thirty days without delay, and this period may be extended if unexpected or unusual effort is required, or if multiple requests are submitted by you, provided that the extension does not exceed an additional thirty days.