About Us
About us
One of Riyadh’s mega projects launched by the Custodian of the Two Holy Mosques, King Salman Bin Abdulaziz Al-Saud, on 19 Mar 2019.
About Us
About Us
  • WHO WE ARE
  • BOARD OF DIRECTORS
Our Vision
Create an innovative and sustainable urban regeneration as a green spine in Riyadh, that connects the city, enables sports adoption and improve the quality of life in alignment with the goals of Vision 2030.
Our Mission
Create a sports and wellness ecosystem that inspires residents and visitors to pursue a healthy and active lifestyle.
BOARD OF DIRECTORS
BOARD OF DIRECTORS
Royal Member
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud
Crown Prince - Prime Minister and Chairman of the Sports Boulevard Foundation
HRH PRINCE ABDULAZIZ BIN TURKI AL-FAISAL 
HRH PRINCE ABDULAZIZ BIN TURKI AL-FAISAL 
Minister of Sports
HH PRINCE FAISAL BIN ABDULAZIZ BIN AYYAF 
HH PRINCE FAISAL BIN ABDULAZIZ BIN AYYAF 
Mayor of Riyadh
HE ENGINEER IBRAHIEM BIN MOHAMMED AL-SULTAN
HE ENGINEER IBRAHIEM BIN MOHAMMED AL-SULTAN
Minister of State and Member of the Cabinet
HE DR. BANDAR BIN OBAID AL-RASHEED 
HE DR. BANDAR BIN OBAID AL-RASHEED 
Secretary to HRH Crown Prince
HE MR. FAHAD BIN ABDURRAHMAN AL-JALAJEL 
HE MR. FAHAD BIN ABDURRAHMAN AL-JALAJEL 
Minister of Health
ENGINEER RAYAN BIN MOHAMMAD FAYEZ 
ENGINEER RAYAN BIN MOHAMMAD FAYEZ 
Deputy CEO of NEOM
Executive Management
Executive Management
Jayne McGivern
Jayne McGivern
CEO of Sports Boulevard Foundation

Amro AlNemari
Amro AlNemari
Deputy Chief Executive Officer
Anthony Aikenhead
Anthony Aikenhead
Chief Delivery Officer
AbdulSalam AlRebdi
AbdulSalam AlRebdi
Chief Shared Services Officer
Andrea Corsale
Andrea Corsale
Chief Investment Officer
Ahmad Bin Askar
Ahmad Bin Askar
Chief Communications Officer
Omar AlSheikh
Omar AlSheikh
Chief Governance, Risk, Compliance, Legal Officer
Richard Evans
Richard Evans
Chief Operations Officer
Tarik AlSaad
Tarik AlSaad
Chief Internal Audit Officer